Privacy Policy

We are Richest Pieces ("we," "our," or "us") and we are the company that collects and controls how your personal data is used (the "data controller").

SCOPE OF THIS POLICY
We are committed to respecting your privacy and protecting the personal data you share with us and that we collect about you. This policy explains how we use the personal data we collect when you use our website and app. It also outlines your privacy rights and how the law protects you.

HOW WE COLLECT, WHAT WE COLLECT, AND WHAT WE DO WITH YOUR PERSONAL DATA
Below, we explain what personal data we may collect from you during your use of our website and app, and how Richest Pieces uses that data.

How and what personal data do we collect? What do we use it for?
We collect your full name, title, address, email address, phone number, and date of birth (if you choose to provide it) when you register an account with us.

• To create and store your account for easier login/ordering next time

• To process and deliver any orders you place with us

• To verify you are old enough to use our website and app

• To send you updates about our services (including updates to our terms and policies)

• To register your membership in a loyalty program we may offer from time to time

• To send you our latest news and information via email and/or SMS (unless you opt out)

We collect your email address when you sign up to receive news and updates via email:

• To keep you informed about our latest product releases, offers, discounts, and events

We collect your full name, title, shipping and billing address, email, phone number, and payment information when you place an order through our website or app:

• To process your order and payment

• To fulfill and deliver your items and handle any returns, refunds, or customer service issues

• To send you marketing emails and SMS unless you opt out

We collect your order history, website and app browsing activity, and items saved in your wishlist:

• To analyze what products/offers may interest you

• To suggest products via your account

• To show you targeted ads on third-party websites and social media

• To email or text you related information

We collect your name, email, and any other information you provide when contacting us through our website, app, email, WhatsApp, phone, or social media platforms:

• To respond to your comments/questions and follow up if needed

We collect your name, email, and other details you provide when you enter a competition we run:

• To allow your participation in the contest

• With your consent, to send you product updates, offers, and events via email or SMS

We collect your point balance, purchase history, and redeemed perks related to any loyalty program:

• To manage your loyalty membership

• To determine eligibility for rewards

• To contact you with exclusive loyalty offers and events

We collect technical data about your device (including IP address, screen resolution, browser type, OS type, and device type):

• To store your preferences (e.g., login info and language settings)

• To show you relevant ads while browsing other sites

• To track how you engage with our messages (e.g., open or click)

• To improve the usability of our website and app

We may also collect, use, and share data that is not "personal data," such as demographic or behavioral data that doesn't identify you. We use this to enhance our website/app, tailor marketing strategies, and stock products we believe you’ll love.

OUR LEGAL BASIS FOR USING YOUR PERSONAL DATA
We will never use your personal data unlawfully. Below is our legal basis for how we use your data:

Our Use of Your Data	Legal Basis
Creating and maintaining your account	Fulfilling our contract with you; Legal requirements (e.g., fraud prevention)
Processing and delivering orders	Fulfilling our contract with you; Legal and legitimate interests (e.g., fraud prevention, dispute protection)
Sending marketing messages via email/SMS	Legitimate interest in promoting products and growing our business
Showing you relevant ads on our site and third-party platforms	Your consent (when cookies apply); Legitimate interest in remarketing
Analyzing your shopping/browsing history and interactions	Legitimate interest in targeting relevant content and optimizing customer experience
Handling your inquiries/comments	Legitimate interest in providing quality customer service
Improving and securing our website/app	Legal obligation (fraud prevention); Legitimate interest in website efficiency and safety
Managing contests	Fulfilling our contract with you
Managing loyalty program	Fulfilling our contract with you
Sending loyalty-related offers/events	Your consent

MARKETING
If you’ve made a purchase from us, we’ll keep you updated about new products, events, and special offers via email or SMS — unless you opt out by contacting us at unsubscribe@elbeautysalontehran.com or following the unsubscribe link in any message.

Where we rely on your consent for marketing, you can withdraw it at any time. Keep in mind that opting out of loyalty-related messages may mean missing exclusive rewards or events.

CHILDREN
Children under 15 are not permitted to use our website/app or make purchases. We may ask to verify your age when registering an account.

SHARING YOUR PERSONAL DATA
We do not sell your data. We may share it with trusted third-party service providers that support our operations, including:

• Logistics and warehouse providers

• Couriers and delivery services

• Payment processors

• Marketing and web service partners

• Customer support teams

• Analytics and tech vendors

In some cases, we may also share your data with legal advisers, bankers, accountants, regulators, and potential buyers or investors if we sell or transfer part of our business.

All third parties are required to respect your data and handle it lawfully. They may only use it under our instruction and for the purpose intended.

INTERNATIONAL TRANSFERS
Some of our third-party service providers are located outside the EEA. When transferring your data internationally, we ensure adequate protection by:

• Using only countries approved by the European Commission for strong data protection

• Implementing EC-approved contracts that guarantee equivalent data protection

DATA SECURITY
We’ve put in place appropriate security measures to prevent accidental loss, misuse, unauthorized access, or disclosure of your data. Access is restricted to employees and partners with a business need and who are bound by confidentiality.

We also have procedures in place to deal with suspected data breaches and will notify you and regulators as required by law.

Our site and app may contain links to third-party sites or apps. If you click those links, third parties may collect your data. We are not responsible for their privacy practices, and we recommend reviewing their privacy policies.

DATA RETENTION
We retain your data only as long as needed for business, legal, or operational purposes.

• If you hold an account, we keep your profile info (name, email, address, phone, etc.) as long as the account remains active.

• If you make a purchase, we keep your order/contact info for 7 years after your last order or interaction.

• Payment details are handled according to PCI DSS global standards.

• If you subscribe to receive marketing emails/SMS, we keep your contact info until you opt out or go inactive for 12 months (with a 30-day grace period before removal).

We may retain other data for specific purposes, such as resolving issues or supporting your account.

YOUR LEGAL RIGHTS
Under applicable data protection laws, you may have the right to:

• Request access to the personal data we hold about you

• Request correction or updating of your personal data

• Request deletion of your personal data

• Object to our processing based on legitimate interests

• Object to direct marketing

• Request restriction of processing

• Request your data in a portable format

• Withdraw consent where applicable

You also have the right to lodge a complaint with your local data protection authority (e.g., the UK Information Commissioner’s Office), but we encourage you to contact us first.

For any questions or requests regarding your data, please contact us directly.

Richest Pieces LTD